Eric Bellinger’s latest release, the music video for “Drop,” featuring Sevyn Streeter, is sure to captivate fans. The third single from his highly-praised album The Rebirth 3, “Drop” has already gained an impressive 1.3 million streams in the US alone, while the album has reached a staggering 21.8 million US streams. The video’s release also happens to align with Bellinger being featured on the cover of a well-known magazine this month, showcasing his rapidly growing fame and impact in the music industry. Streeter enthusiastically shared his experience of creating “Drop” with Bellinger, expressing how working with friends never feels like work, and “Drop” was no exception! Upon recording the song, it became clear to us that it exuded an abundance of energy and evoked a summery vibe. Consequently, we were determined to create a video that would be brimming with vitality, joy, and motion. Big thanks to our director Trinidad James for keeping the positive vibes flowing all day, and to my choreographer Tiffany Simone for creating dance moves that were both impactful and authentic!

The performance in “Drop” by Bellinger and Streeter is absolutely electrifying, showcasing a remarkable chemistry between the two. With a captivating display of energetic backup dancers, the song vividly portrays the complexities of love in today’s world. The infectious hook of this song highlights the complexities of modern relationships, where dating multiple people simultaneously has become more common. Side pieces may be common nowadays, but if you desire exclusivity in a relationship, you must be prepared to reciprocate that commitment. Bellinger and Streeter’s magnetic energy is evident, showcasing the power of genuine connections in a world filled with superficial encounters.

According to Bellinger, “Drop” has been a beloved track ever since it was released on the album! From the moment we finished recording, I was certain that I wanted to create a video. Sevyn and I wanted to ensure that the video captured the vibrant atmosphere of the song, so we added some electrifying dance moves to maintain the high energy! I had been discussing with my long-time friend Trinidad James about directing and elevating my creative endeavors, and I felt that now was the ideal moment to involve him! In a nutshell…he came through!

Eric Bellinger’s latest release, “Drop,” showcases his ability to push the boundaries of R&B with mesmerizing melodies and thought-provoking lyrics. According to Bellinger, “Drop” was the final song he recorded for the album. I believed I had finished. I thought it was prepared…However, that additional effort propelled us to a whole new level of triumph! I absolutely love this song that I’ve created. It’s definitely one of my favorites. The combination of the uptempo pace, smooth melodies, lush harmonies, hard-hitting bass, and the angelic voice of Sevyn Streeter make it clear that we have something special here!Following his successful tour for The Rebirth 3, which included sold-out shows across the globe, the release of the video represents another significant achievement in Bellinger’s already impressive career, further establishing him as the most captivating artist in the R&B genre in 2024.