ESSENCE just dropped a major announcement—and it’s the moment fans have been waiting for.

Hip-hop legend. Cultural trailblazer. No Limit soldier. After more than three decades of redefining the music industry and putting Southern hip-hop on the global map, Master P will take the stage for the final performance of his iconic career. And there’s only one place this historic moment could happen: the 2025 ESSENCE Festival of Culture® presented by Coca-Cola®, taking place July 4–6 in his hometown of New Orleans.

This is more than a concert—it’s a once-in-a-generation cultural milestone.
From building No Limit Records into a blueprint for independent success to becoming a symbol of hustle, pride, and perseverance, Percy Miller has left an indelible mark on music and business. Now, the journey comes full circle in the city that raised him.

Master P’s Final Performance
Location: Caesars Superdome, New Orleans
Dates: ESSENCE Festival Weekend – July 4 to July 6, 2025
Exclusive to the ESSENCE Festival of Culture®

In an exclusive message to ESSENCE, Master P invites fans to experience every part of the weekend—from the dynamic daytime programming at the Ernest N. Morial Convention Center to the star-studded evening concerts at the Superdome.

“I’m proud to take my final bow at the ESSENCE Festival of Culture® in my hometown,” Master P shared in an exclusive message to ESSENCE. “From shifting culture to building an independent empire, everything has led to this moment. It’s an honor to share this experience with the fans who have supported me throughout my entire journey.”

And this year’s lineup is just getting started. The first wave of performers includes:

  • Boyz II Men – R&B royalty whose harmonies defined an era
  • Davido – The global Afrobeat sensation
  • Maxwell – Smooth, soulful, and timeless
  • GloRilla – Grammy-nominated rising star making her ESSENCE debut
  • Summer Walker, Nas, Donell Jones, Muni Long, Buju Banton, The Isley Brothers, and more

One of the weekend’s most anticipated moments includes “ESSENCE Flowers,” a heartfelt tribute to the legendary Quincy Jones, curated by Grammy Award-winning producer Jermaine Dupri—featuring artists who’ve sampled, studied, or collaborated with the music titan.

In honor of 55 years of ESSENCE Magazine, the 2025 Festival also welcomes the return of beloved programs and new immersive experiences, including:
ESSENCE Food & Wine Festival™, BEAUTYCON™: @ESSENCEFEST Edition, AFROPUNK BLKTOPIA™, ESSENCE Film Festival® by ESSENCE STUDIOS™, ESSENCE Stage™, SOKO MRKT™ by ESSENCE®, ESSENCE Authors™, ESSENCE® GU® Kickback, and GBEF® HQ.

The theme of this year’s ESSENCE Festival of Culture® presented by Coca-Cola® is “Made Like This.”
What started on the page now lives on the stage. What we’re building isn’t new—it’s who we’ve always been. And the experience you’ll find in New Orleans this year didn’t just happen. It was Made Like This.

Join us in New Orleans, July 4–6, 2025.
This isn’t just the festival of the year.
This is a farewell to a legend, a celebration of culture, and the continuation of a legacy 55 years strong.

Be there for the final bow. Be there for the culture. Be there because you’re Made Like This.