The Star-Studded Second Season of Ghosting Premieres March 21st on CBC Gem and CBC’s YouTube

From BAFTA nominations to the Scream franchise, Ghosting is redefining what it means to be Canadian in entertainment. Following the global success of Schitt’s Creek, CBC is making a bold return to the world of celebrity-driven content with a thrilling mix of horror, comedy, and unscripted reality. Welcome to Ghosting, where hot people from your favorite scary movies face real-life frights—and laugh while doing it.

The Creation & Vision Behind Ghosting

Described as a cross between The Simple Life and Buzzfeed Unsolved, Ghosting thrives on the idea that its hosts, Luke and Matthew, have absolutely no clue what they’re doing—and that’s precisely what makes it work.

“Ghosting is the joke that went too far,” they admit. “Sixteen episodes in, with a stacked cast of talent, and we still have no idea how we got here. We’re actors, not ghost hunters. We can’t teach people how to do it. But that’s exactly what makes it fun.”

The series leans into the glamour of television while juxtaposing it with eerie, unsettling locations—one moment the cast is on a soundstage, the next they’re creeping through the basement of a century-old school. The result? A show that doesn’t take itself too seriously but still delivers both scares and laughs.

Rebranding Canadian Entertainment: Hot, Haunted, and Hilarious

Luke and Matthew aren’t just making a ghost-hunting show; they’re reshaping how the world sees Canadian talent. Forget the outdated stereotypes of Canada as just “hockey and Tim Hortons.” Ghosting proves that Canada is a powerhouse of entertainment, featuring stars who are making waves internationally.

“We’re not just ‘famous in Canada.’ We’re famous, period,” they declare. And they have the receipts to back it up: Percy Hynes White (Wednesday), Zoe De Grand Maison (Orphan Black), Bukola Ayoka (Robyn Hood), Kevin Alves (Yellowjackets), and more. With a lineup that includes actors from Emmy-nominated and blockbuster horror projects, Ghosting is giving Canada a well-deserved spotlight.

The Power of Social Media in Ghosting’s Success

With over 5 million pre-launch views, Ghosting has proven that digital platforms are the future of entertainment.

“Our audience finds us through our cast,” Luke and Matthew explain. “Horror fans are incredibly loyal, and that’s allowed us to grow beyond traditional TV.” With stars like Humberly Gonzalez (Tarot), Jordan Connor (Riverdale), Nikki Roumel and Katie Douglas (Ginny & Georgia), and Jade Hassoune (Shadowhunters), Ghosting taps into a passionate fanbase that spans multiple fandoms.

The show’s reach extends beyond Canada, with guest appearances from American stars like Frankie and Hale Grande in season one. This cross-border appeal is helping CBC and Ghosting expand their impact on the global stage.

Casting & Celebrity Involvement: Horror Royalty Meets Real Terror

One of Ghosting’s biggest strengths is its rotating lineup of celebrity guests. But how do Luke and Matthew choose who appears on the show?

“We just pick people we love from horror,” they say. “Sometimes we just text our friends.”

For instance, Devyn Nekoda (Scream VI) caught their attention with her standout performance in the slasher hit. “We saw her in Scream VI and knew she had to be on the show.” Their genuine love for the genre fuels a casting process that feels organic and exciting for fans.

Expanding Representation: Priyanka Joins Season Two

This season welcomes Priyanka, winner of Canada’s Drag Race, adding even more diversity and star power to the mix.

“Priyanka is one of the most talented Canadians—period,” Luke and Matthew say. “She’s an incredible entertainer, writer, and businesswoman. We want everyone who watches Ghosting to feel like they’re seeing themselves on screen, no matter their race, gender, sexual identity, or even their choice of lace front wigs.”

The Future of Canadian Reality TV: Ghosting Leads the Charge

Ghosting is more than just a reality show—it’s a movement. For too long, Canadian entertainment has been seen as second-tier compared to Hollywood. But Luke and Matthew are here to change that narrative.

“This isn’t just a show; it’s a rebrand for Canada,” they assert. “People think of Canada as just Vancouver, Montreal, or Toronto, but Ghosting showcases places like Newfoundland, the Yukon, and Nova Scotia in a whole new way.”

The show blends reality TV with horror in a way that’s never been done before. While it parodies paranormal investigation series, it also delivers real scares and real reactions from its celebrity guests. That perfect mix of terror and comedy makes it stand out in the unscripted space.

Digital-First Distribution: CBC’s Smart Play

By airing Ghosting on CBC Gem and YouTube, the show meets its YA audience where they are—online. Following the international success of Schitt’s Creek, CBC is doubling down on its commitment to creating content that resonates with younger, digital-native viewers.

“We’re so lucky to work with a network that understands the importance of digital,” Luke and Matthew say. “We’re living in an era where TV lives on the internet, and Ghosting thrives in that space.”

Breaking the Rules of Horror—And Reality TV

Luke and Matthew’s background in horror films gives them a unique edge in crafting Ghosting.

“You have to learn the rules before you break them,” they say. “We know how to build tension, raise the stakes, and deliver a plot twist.”

Finlan’s work on Hell of a Summer, a campy slasher from NEON directed by Billy Bryk and Stranger Things star Finn Wolfhard, has cemented their expertise in blending horror and humor. That same formula is at play in Ghosting, where real scares meet ridiculous antics for a genre-bending experience.

What’s Next? The Future of Canadian Reality TV

If Ghosting continues on its upward trajectory, it could pave the way for more Canadian reality TV projects. The show has already proven that there’s a hunger for homegrown talent—and that Canada is ready to stop exporting its best entertainers and start showcasing them at home.

“Our greatest hope is that Ghosting helps solidify Canada’s entertainment industry,” Luke and Matthew say. “It’s time to bring the world to the north. True North Strong and Famous.”

With its mix of humor, horror, and heart, Ghosting is the unscripted series Canada has been waiting for. And with season two dropping on March 21st, it’s only getting bigger from here.

Photography Credit: Alyssa Lancaster