The Bulgarian pop sensation VICTORIA is stepping into a bold new era, and if her latest tracks are any indication, she’s set to be one of the most captivating artists of the year. With a sound that’s moody, cinematic, and unapologetically raw, she’s embracing the depths of emotion like never before—and we are absolutely here for it.

Fresh off the release of her latest single, Pity Party, VICTORIA is proving that sad girl anthems aren’t just a phase—they’re a movement. And this movement is all about embracing the messy, complicated, and beautifully imperfect emotions that make us human. Her new music leans into darker, alternative pop influences, taking listeners on a journey through heartache, nostalgia, and self-discovery. But don’t expect a somber, teary-eyed ballad fest—there’s irony, wit, and a self-awareness that makes her songwriting refreshingly relatable.

Rewriting the Pop Playbook

VICTORIA has always had a knack for storytelling through music. Ever since her breakout on X Factor Bulgaria and her near-victory at Eurovision 2020 with Tears Getting Sober, she’s been carving out her own lane in the pop world. But 2024 marks a definitive shift. Her recent singles Paradox, Sad Girl Summer (Not Again), and Sad Girl Winter (Again) showcase a fearless dive into alternative pop, blending melancholic lyricism with haunting production.

“I think it was just a natural progression for me,” VICTORIA shares. “Over the past couple of years, I’ve been going through a lot—personally and creatively—and I realized that the music I connect with the most is the kind that doesn’t shy away from the heavier emotions.”

Her new approach isn’t about sadness for the sake of it—it’s about honesty. Life isn’t always pretty, and neither are the emotions that come with it. But there’s beauty in that honesty, and VICTORIA is channeling it into music that hits deep.

The Sound of Growth

Since her debut EP a little dramatic, VICTORIA’s artistry has evolved tremendously. “That EP was the first time I really explored vulnerability in my music. Now, I’ve become a lot more confident in my writing and vision,” she explains. “I’m experimenting more with production—leaning into grittier, cinematic, and sometimes even chaotic elements.”

Her latest track, Pity Party, is a prime example. It was born from an offhand joke about wallowing in self-pity, but quickly turned into an anthem of self-awareness and humor. “It started as a joke, honestly. But then I realized—sometimes, you just need to sit in your feelings for a minute, acknowledge them, and then find a way to move forward.”

Blending vulnerability with a touch of irony is something VICTORIA does effortlessly. “If something hurts, my instinct is to laugh about it a little—not to make light of it, but to make it easier to deal with.” That balance of emotional depth and wry humor makes her music feel like a conversation with your most emotionally intelligent best friend.

A Global Perspective with Bulgarian Roots

VICTORIA’s music carries a signature melancholy that she attributes to her cultural background. “Growing up in Bulgaria, I didn’t see many artists from here making it on an international level. That gave me this extra push to prove that it’s possible.” Her melodies and emotive storytelling have a depth that reflects the music she grew up with, even as she crafts a globally resonant pop sound.

And while she’s always been influenced by mainstream pop, she’s recently been diving into alternative and cinematic sounds. “I love artists like Lola Young, Benson Boone, and Teddy Swims—musicians who create entire worlds with their music.” That immersive quality is something she’s bringing into her own work, making every song feel like stepping into a carefully crafted universe.

Beyond the Music: A Live Experience Like No Other

With all these sonic shifts, VICTORIA is also reimagining what her live performances will look like. “I want my shows to feel immersive, like you’re stepping into the world of the songs,” she says. “I’m thinking a lot about how to make everything feel cinematic while still keeping it intimate.”

She envisions concerts where fans don’t just hear the songs but feel them—where the visuals, lighting, and atmosphere transport the audience into the emotional core of the music.

What’s Next?

As VICTORIA moves forward into this new era, she’s carrying one central message: It’s okay to feel everything. “The highs, the lows, the in-between moments—there’s no right or wrong way to process emotions,” she says. “I just want people to know they’re not alone.”

With more music on the horizon and a vision that keeps expanding, one thing is clear: VICTORIA is not just making pop songs—she’s creating anthems for those unafraid to feel. And we can’t wait to see where she takes us next.